Rihanna a singer and designer now seem to be accomplishing major hurdles in the lingerie industry, which is rocking the beauty and fashion industry. Rihanna has broken the record in the sale of her music and has become a game changer in the makeup industry. Fenty is the brand name RiRi has chosen to stick with and create a gigantic empire from it. Rihanna is a fashion icon and many hope that this lingerie line will be a reflection of this. Interestingly, almost every woman uses a bra, but nobody wants to talk about them. With the launch of this line, we hope it will change this perception to bring people to feel comfortable about it and look out for the new lingerie. The bottom line is a good lingerie line should provide functionality, required support and comfort to its users.
Rihanna is sticking to her brand name Fenty brand and making the lingerie line the Savage X Fenty. After success in Fenty Beauty Line Rihanna is seeking to expand her branded empire. She is well known for being successful in sales due to of her diversity and commitment. Good sales are expected with great diversity expected to be showcased at the launch of the lingerie line.
First, Rihanna has partnered with TechStyle for the production of the new lingerie line. TechStyle is a startup with their own brand stores and well-established distribution channels. This makes it easier to distribute the new brand without following the traditional methods of Tradeshows and boutiques among others. TechStyle has collaborated with other celebrities such as Kim Kardashian and Fabletics. This notwithstanding with Rihanna as a brand by herself it will automatically attract people to the shop. Although, TechStyle have not been known for any of their own brand releases they seem to be a great choice for the celebrity.
Second, the new lingerie line seems to focus on bras mostly, but TechStyle is not known for the production of bras. This means a challenge in the core sizing of the bras. The maximum size DD would need a resizing to a DD/E, which is not easy as it would take years of research and production of the bra size. The current bra size range is impressive and the company might take the private label way, the bra sizes might bring a change. This will take some time, nevertheless releasing a new bra line means a new product size, which aligns with the ones in existence with slight adjustments for comfort as the market demand. Though it may take years of research and production of a new size, it would be a unique edge that the lingerie industry needs. The size ranges do not contain limitations like other brands.
Third, Rihanna’s makeup line is very inclusive with very many shades of foundation, so people wonder if the same will be for the lingerie line. It seems reasonable, though the difference is, they are two different categories of products being produced by two different companies. The company involved in the production of the makeup had already selling brands and well-defined infrastructures for marketing, although the lingerie line production company is in its startup stages. Though there are hints that the lingerie line will include all women sizes. She is known for considerations when it comes to the body type and skin tone. The line has made Rihanna come up with a clear concept of not working with models for the lingerie line but she is working with real women to get first-hand feedback about how it actually feels to wear the lingerie.
Fourth, there is the anticipation that the new line will have romantic and risqué styles for people to choose from. The fact that RiRi has designed them, they should make a strong fashion statement. With the already existing teaser videos released, there seems to be a wide range of bralets. In addition, it seems there are lingerie pieces perfect for brides during the big day and on their honeymoons.
As early as March rumors circulated that the Rihanna would launch intimates, now they are no longer rumors as Rihanna confirmed it on April 20th via social media. May 11 is the big day set aside for the launch of the Savage X Fenty lingerie line.
One is required to sign up on the Savage X Fenty website to access all the available sizes of lingerie. On signing up on SAVAGEX.com site, then you proceed to enter your underwear and bra size. 32A to 44DD is the range of bra sizes and the underwears are from XS to 3XL. At the moment exclusive sale of the lingerie is expected to be online.
You can officially start counting down the days to the official launch.
