The name Kim Kardashian is a household name in the entertainment industry and needs no introduction whatsoever. Kim Kardashian West or KKW or Kim K added the Skims shapewear to her collection of her business empire. Finally re-launched in September 2019 amidst some controversies and high social media campaigns, Skims feature a curve-friendly shape undergarments for women of all colors, shapes, and sizes. Thoughtful of her right? Come on, this is a woman with vision, guts, and a woman that knows how to get things done, as far as her she sets her mind to it.
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Before her launching of Skims, she previously launched her shapewear under the name Kimono. However, it received a lot of criticism from the Internet, attributing the name to some Japanese cultures although, the brand name stemmed from Kim’s name. She wanted a name that would represent her personal brand, but despite this, it still didn’t make any difference and Kimono didn’t quite excel as its supposed to.
And in September of 2019, the much anticipated Skims was finally unveiled. Skims was founded as a result of Kim’s frustrations and lack of options when it comes to selecting the right undergarment that would fit her body shape. For years, Kim had been wearing tight and unfitting undergarment and she couldn’t stop lamenting how it affects her greatly. This led her to do a lot of cutting and sewing to get what she wanted. She felt that many more when suffered the same fate and that’s what inspired her to launch her shapewear brand, Skims. To cater for the needs of those women who have been through a lot finding the right size and fit of underwear.
“My approach to creating Skims was solution-focused”, Kim said in an interview with Shape.
“I rely on solution-wear to accentuate and enhance my body and I often found myself doing several cutting and sewing of existing shapewears to fit my particular look at that time. I knew I wasn’t alone in looking for the perfect shapewear and turned my passion into something real that world work for every body type”, she concluded.
Despite taking her almost a decade to achieve her dreams, many believe Skims has created problem-solving pieces that will last through the test of time. Her innovative idea to create her own line of undergarments is definitely a plus on her own side and quite impressive.
“I wanted Skims to deliver a product that I myself would wear on everyday basis and I’m so proud every single piece that we have created”, Kim West confessed.
The Skims shapewear is all about inclusivity as Kim stated. Which means there are different sizes, types, and colors for everyone, unlike some that are restricted. Sizes ranges from XXS to 5X with 28 cup sizes and nine variety of colors. So whether you are slim, robust, pompous, or fat, Skims have all your sizes. No other shapewear line that I know of offers as much diversity in size than Skims with majority of them ending in 3X size. The price tag isn’t a problem here. Kim knew for her line of shapewears to be successful, she needed to keep the price of each one as low as possible, while still offering more value. Innovative styling, affordable pricing, diverse colors, different sizing are what speaks of Skims.
The issue with most shapewears is they can be uncomfortable and finding the right fit is often a challenge. Some don’t hold your core. Some don’t allow you to lift and others don’t bring out the shape of your butt. For plus big girls, this is a whole new problem on another level. This is what Skims shapewear addresses and in every totality, it’s one of the best shapewear underwear brand out there.
“I’ve always given some behind-the-scenes look into my preparation for red-carpet events, including glam, and sowing the foundation to those looks was no different. There was a stigma about admitting you wore a shapewear and I challenged that”, KKW stated in respect to her idea of inclusivity.
Skims uses an advanced construction procedure and seamless technology to create lightweight and breathable fabrics out of heavy materials that would sculpt, lift the breast, and hold up the core. These styles of shapewear was created to accommodate all kinds of fashion styles and dresses.
So is Skims shapewear plus big girl friendly?
To an extent it is. First of all, finding a shapewear for plus-big or plus-sized women/girls is not easy. It’s as difficult as getting a Robert Downey Jnr. to act as Bruce Wayne. Most shapewear brands either intentionally or otherwise exclude this category of women from their line of shapewear production, preventing them from owning and wearing a shapewear that other women wear. Often times, most plus-big girls have big stomachs. So getting hold of a shapewear that will accommodate the stomach, lift the breast, and give enough coverage is really difficult. So far, Kim Kardashian West’s line of shapewear has eliminated that pessimism and fear of stepping outside without a shapewear because of your plus big size. Skims have provided plus big girls hope that irrespective of their body size, they can still get a shapewear that will fit them comfortably. Skims have also made it possible for plus big girls and BBW to appreciate their body type. It’s a great option for them and by far, one of the most friendly shapewears around.
However, there is still room for more improvement on Skims shapewear, especially the sculpting bras. Some plus big girls complained of the sculpting bras not lifting their breasts and not giving them enough coverage, despite having a good fit. Despite this complaint, Skims have received a lot of positive reviews and with time, Skims would be a household name when it comes to shapewears.
Do plus big men need Skims shapewear?
In a post in respect to her Skims interview, she joked about introducing Skims for men as well. We don’t know for sure if it was really a joke or a statement to get the views and reaction of the audience. But, it would really be nice if she’s able to launch Skims for men. Anything is possible with Kim K West you know!
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